Diwali 2026 · Store owners

Diwali Offer Guide 2026

30 days. 50+ offers. One busy season.

One Diwali season, many offers. What to promote, and when. Covers 10 Oct to 15 Nov 2026.

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Diwali Offer Guide 2026 cover

Read the first 9 pages

The full guide is 32 pages.

Cover: 30 days, 50+ offers, one busy season (English edition, page 1 of the sneak peek)
Contents (English edition, page 2 of the sneak peek)
Start here: how to use the guide (English edition, page 3 of the sneak peek)
Key Diwali dates for 2026 (English edition, page 4 of the sneak peek)
Protect your margin: extra sales needed at each discount (English edition, page 5 of the sneak peek)
Offer 1: festive gift hamper (English edition, page 6 of the sneak peek)
Your 30-day calendar, days 1 to 14 (English edition, page 7 of the sneak peek)
Ideas for your store type (English edition, page 8 of the sneak peek)
That was the preview: 24 more pages are waiting (English edition, page 9 of the sneak peek)

Download the English sneak peek (PDF)

Key Diwali dates for 2026

Sun 11 to Tue 20 OctSharad Navratri
Tue 20 OctDussehra
Thu 29 OctKarva Chauth
Fri 6 NovDhanterasPeak
Sat 7 NovChoti Diwali. Deepavali in Tamil Nadu.Peak
Sun 8 NovDiwali, Lakshmi PujaPeak
Tue 10 NovGovardhan Puja, Gujarati New Year
Wed 11 NovBhai Dooj

Dates can shift by a day with your local panchang. South: most buying is on 7 Nov. West: plan a New Year push for 10 Nov.

24 more pages are waiting.

The full guide includes a 30-day calendar, the final 7 days before Diwali, post-festival tips, and 66 ideas across 8 store types.

  • All 7 offers that work
  • Calendar days 15 to 30
  • Ideas for general stores, bakeries, pharmacies, fruit and veg, apparel, electronics and furniture
  • WhatsApp, in-store and pricing tips
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